If you've been passing on Lululemon at thrift, this week's Flip Forecast is going to change how you walk that section.
We pulled 90-day STR and ASP on 100 Lululemon styles. The takeaway is not what most resellers expect.
Here's the short version:
The pass crowd isn't wrong. The Energy Bra is at 23% STR. The CRB Tank is at 4%. Those sit.
But the Hold Tight Long-Sleeve is running 181%. The At Ease Hoodie (men's) is at 197%. The Rain Rebel Jacket is at 106%. The Belt Bag 2L is clearing at 239% while the 1L collects dust on the shelf next to it.
Two completely different businesses. One label.
The full 100-style breakdown is in this week's newsletter -- every STR, every ASP, organized by velocity tier so you can use it at the rack. Not a list you read once. A reference you take sourcing.
One more thing: this is exactly why I built BrandScout. Pull this kind of data on any brand before you source. Try it free at brandscoutapp.com.
Watch the video for the framework. Grab the newsletter for the data.
GET THE FULL DATA TABLE → https://docs.google.com/spreadsheets/d/1QVsvBY0cIJxi1wYlop-6MvhSdwEqrq9qONWRVd-tzjQ/edit?usp=sharing
See you at the rack, — That Couple Flips