Most resellers think Vuori is the fastest-moving men's pants brand on eBay right now.
The data says they're wrong.
I ran the numbers on 20+ brands — sell-through rate, average sale price, supply pressure, and 3-year trend signals. The brand with the highest STR isn't Vuori. It's not Lululemon. It's a workwear brand most resellers walk right past. And its window is still open.
The full breakdown is live on YouTube now. But here's what the data actually shows:
The fastest movers aren't fashion brands. They're functional gear — hunting, tactical, premium workwear. Replacement purchases. Consistent velocity that fashion brands can't match.
The lifestyle tier isn't dead. But Vuori and Lululemon are priced in. The market knows them. Margins are compressing and the trend data confirms it. There's one activewear brand in that tier sitting at 99% STR that almost nobody is targeting yet.
Trap brands are everywhere. Dockers is sitting at 14.8% STR. One in seven pairs sells. The other six sit. Name recognition is not the same as demand.
Download the full dataset here → Men's Pants Research Spreadsheet
Every brand from the video plus the ones we didn't get to. STR, ASP, supply pressure, trend signals.
One tool worth adding to your rack workflow
If you're not already using BrandScout, this is the gap it fills: you photograph a brand tag at the thrift store and it tells you STR, resale range, and eBay search strings before you decide whether to buy.
The men's pants data in this video took hours to build. BrandScout gives you the core of that in seconds, on your phone, at the rack.
Free to start. brandscoutapp.com
See you next Sunday.
— Matt