Most resellers treat Levi's like one market.
It isn't.
There's a replacement demand side and a collector side, and they behave completely differently. Sell-through rates and prices don't move together the way you'd expect. Some fits clear fast at modest prices. Others sit until the right collector shows up and pays a premium.
Knowing which market you're sourcing for changes every decision you make at the rack.
This week's Green Series video breaks down the men's jeans data: fast movers, trap models, and the tab detail most resellers walk past that can turn a $12 thrift find into a $290 sale.
Watch the video:
[Watch the video here]
What the data shows
The 527 Slim Boot is running over 100% sell-through.
The 569 Loose Straight, a fit most resellers ignore, is outperforming the 501 on velocity by a wide margin.
Meanwhile the 550 Relaxed sits in the bottom third of the lineup and does not respond to USA or vintage filters the way other models do.
The full breakdown, including every model, STR, and USA/vintage lift sorted by fit, is in this week's spreadsheet.
Download the Levi's spreadsheet:
[Download the Levi's spreadsheet here]
If you're sourcing Levi's in the field
The tab check takes 10 seconds per pair:
Big E
Selvedge
LVC
White Oak Cone
Most resellers do not know what they are looking at.
Now you do.
And if you want to skip the manual lookup entirely, BrandScout identifies the brand and style from a photo and returns a resale price range and velocity score before you leave the rack.
Try BrandScout:
BrandScout
See you next week.