Here’s a number that should completely change how you source Ralph Lauren.
There are over 11,000 RLX polo shirts listed on eBay right now.
Sell-through rate: 14.5%.
That’s not a slow mover.
That’s a graveyard.
Now compare that to something sitting on the same rack.
Big Pony polo shirts under standard Polo Ralph Lauren
47% sell-through rate
Same brand name.
Three times the velocity.
I broke this down across over a million listings in the new video, and the takeaway is simple:
Ralph Lauren isn’t one brand.
It’s a stack of completely different businesses with completely different buyers.
And most resellers are sourcing it like it’s all the same.
What Actually Matters
At the rack, the tag doesn’t tell you enough.
The label tells you:
Who the buyer is
How they search
How fast it sells
Inside Polo Ralph Lauren alone, the difference is massive:
Oxford Cloth shirts → ~49% STR
Big Pony polos → ~47% STR
Polo Bear → ~43% STR
Linen pants → 114% STR
Same label. Completely different outcomes.
The Real Problem
Most comps you’re pulling are wrong before you even start.
Mislabeling.
Mixed datasets.
Different lines blended together.
That’s how you end up trusting numbers that don’t reflect the actual market.
The Data (Full Spreadsheet)
If you want the full dataset behind this video, it’s here:
This is the exact research:
Label hierarchy
Category-level STR
Subcategory multipliers
Cleaned datasets (no polluted comps)
The Fix
You either:
Learn how to filter clean data manually
Or you use a tool that does it for you instantly
That’s exactly why I built BrandScout.
Take a photo →
Get the correct label →
See real sell-through + resale range →
Know your profit before you buy
Watch the Full Breakdown
I walk through:
The full Ralph Lauren label hierarchy
Which lines to source vs skip
The subcategory multipliers that actually drive velocity
And the exact mistake that’s killing sell-through for most resellers
Watch here:
👉 https://www.youtube.com/watch?v=w9fC1ulVjOQ
If you’ve ever picked up a Ralph Lauren piece and felt like you were guessing…
This is why.
And now you’re not.
👉 P.S. If you only remember one thing from this, remember this:
The label tells you the buyer. The buyer determines the sale.